Chair

is the first design object conceived by artificial intelligence, born in response to input received from the designer (Philippe Starck) and from the company (Kartell). Specifically, creative thinking and artificial intelligence have merged to develop a chair model based on an algorithm that respects the original brief - a comfortable seat that has the structural strength and solidity requirements to ensure certification and respect aesthetic standards of simplicity and clean lines. From the collaboration between Kartell, Philippe Starck and American firm Autodesk, leading producer of 3D engineering and entertainment software that helps to imagine, design and create a better world, comes the A.I. series, the fruit of the merging of artificial and human intelligence, termed “Natural Intelligence” by Starck himself. The added value of Artificial Intelligence does not replace the designer’s creative touch, which is always an absolute necessity for Kartell, but helps speed up the prototyping and planning processes, shortening the time to market.